Start
Four leaders
Choose the four people whose expertise you most want known: founders, executives, practice leads, subject matter experts.
For organizations
Build authority across your leadership team.
The Podcast Pitching Society books executives and senior leaders on right-fit, industry-leading podcasts. Plans for organizations start at four seats for $10,000 a month on a one-year plan, and every seat gets the full Citable Expert™ Engine.
Book a call With Carrolee. No discovery calls.
Last updated
- Seats
- Four to start, swappable every 90 days
- Each seat gets
- The full Citable Expert™ Engine
- Investment
- $10,000 a month on a one-year plan
Why leadership teams do this
Your people are your most credible marketing.
Buyers trust the people who do the work more than the logo on the proposal.
When your leaders show up in long-form conversations on the shows your buyers already listen to, your organization stops being one more name in the vendor list.
Every interview is a searchable, on-the-record account of how your team thinks. It's a recruiting asset, a sales asset, and a source that AI assistants can read when someone asks who leads in your space.
One leader on one show is a nice moment. Four leaders, consistently, for a year, is how an organization earns a reputation for its thinking.
How seats work
Four seats. Swappable every 90 days.
Every 90 days
Swap as you go
Priorities change. Every 90 days you can rotate a new leader into a seat.
Each month
Eight sessions with Carrolee
Four strategy sessions and four podcast prep sessions a month across the four seats.
- 01
Pitch materials for each leader
Built from their expertise and refined in their first strategy session.
- 02
Curated show lists
Right-fit shows for each leader's audience and goals.
- 03
Done-for-you pitching and scheduling
We handle the hosts, producers, and calendars.
- 04
A monthly strategy session per seat
How each leader's appearances support your sales and marketing.
- 05
A monthly podcast prep session per seat
Every leader shows up prepped, on message, and ready to close strong.
- 06
Visibility Power Points™ and a guest press kit
The ownable positions each leader is known for.
- 07
Content from every episode
Captions, reels, an email, and an SEO blog post for each episode.
- 08
One dashboard for the whole team
Every pitch, booking, and live episode across all four seats.
Investment
$10,000 a month.
- Four seats$10,000 a month
On a one-year plan, with seats swappable every 90 days.
- Fewer than four leaders?The Engine
For one or two leaders, The Citable Expert™ Engine is the better fit.
Who it's for
Organizations whose people are the product.
Consulting and advisory firms
Your partners sell the work.
When buyers can hear how your partners think before the first meeting, the first meeting goes differently.
Founder-led companies
The founder can't be the only voice.
Put your leadership team on the record so your reputation isn't riding on one calendar.
Mission-driven organizations
Your experts deserve the mic.
Especially the women and people of color on your team who have carried the work and been left out of the conversations about it.
- Month 1
Seats, messaging, and materials
We meet each leader, build their positioning and Visibility Power Points™, and deliver their pitch materials and first show lists for sign-off.
- Months 1 to 3
Pitching across all four seats
Each leader is pitched to shows matched to their audience, with weekly updates and one dashboard for the whole team.
- Every month
Strategy and prep for every seat
Four strategy sessions and four prep sessions with Carrolee across the team, so every leader shows up ready and every appearance supports your sales and marketing.
- Every 90 days
Review and swap
We look at what aired and what came of it, and you can rotate a new leader into any seat.
- Month 12
A year on the record
A body of published episodes and content across your leadership team, and the citations that come with them.
Questions
What people ask before they book.
How much does podcast booking for an organization cost?
Plans for organizations start at four seats for $10,000 a month on a one-year plan.
What does each seat get?
Each seat gets the full Citable Expert™ Engine: research, pitching, scheduling, a monthly strategy session, a monthly podcast prep session, Visibility Power Points™, a guest press kit, and content from every episode.
Can we change who holds a seat?
Yes. Seats can be swapped every 90 days, so you can rotate leaders in as priorities change.
How do you decide which shows each leader is pitched to?
Each leader gets their own curated show list, matched to the buyers, industry, and goals that seat is meant to reach. Every leader reviews their list and marks each show yes, no, or need more info before pitching starts.
How much time does each leader need to give?
After the first few weeks, about 5 hours a month per leader: a strategy session, a prep session, and their recordings.
Can we start with fewer than four seats?
Plans for organizations start at four seats. For one or two leaders, The Citable Expert™ Engine on its own is the better fit.
Do you work with organizations outside the United States?
Yes. The Podcast Pitching Society works with clients around the world.