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FAQ

Questions people ask before they book.

Straight answers to what prospects ask me on calls: what it costs, what you get, how fast it moves, and whether it's a fit. If your question isn't here, bring it to the decision call.

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Cost and payment

How much does it cost to work with The Podcast Pitching Society?

The Citable Expert™ Engine is $16,500 paid in full, or $3,000 a month for six months. The Citable Expert™ Multiplier is $9,000 for the first 90 days, then $3,000 a month. The Citable Expert™ Intensive is $2,500 paid in full, or two payments of $1,500. The Citable Expert™ Accelerator is $3,500, credited toward the Engine.

Every price is on the site on purpose. You should be able to decide before you ever get on a call with me.

Do you offer payment plans?

Yes. The Engine can be paid in full or in six monthly payments of $3,000. The Intensive can be paid in full or in two payments of $1,500.

Is there a smaller way to start?

Yes, two of them. The Citable Expert™ Intensive is a three-hour messaging session with me for $2,500, built for experts who need a clear, ownable message before they get louder. The Citable Expert™ Accelerator is six weeks for $3,500, and that fee is credited toward the Engine if you continue.

Is podcast guesting worth the investment?

It's a business investment, so judge it like one. If you sell a high-ticket offer, one or two inbound clients who close can cover the investment and then some.

What makes it pay is the system behind the bookings: the right shows, a prepared interview, and a plan for what happens after the episode airs.

How long is the engagement?

The Citable Expert™ Engine is a six-month engagement. It isn't month to month. You can pay in full or in six monthly payments.

Results and proof

Will podcast guesting actually bring in clients?

It does when there's a system behind it. We prep you to seed your offer in every interview, plan what happens after each episode airs, and turn every appearance into content and citations. Our clients have closed five-figure consulting contracts and booked paid speaking engagements from podcast guesting.

What results have your clients seen?

We've secured more than 500 podcast placements for clients. Dr. Erin Wilson closed two multi-five-figure B2B contracts within her first 90 days of podcast guesting, with a 36% lift in book sales from the link she shared on air. Kisha Wynter repositioned her work for B2B buyers with us, booked three shows in her first week with the new message, and was featured on SHRM's podcast.

The full stories, with dates, are on our Results page.

I've done podcasts before and nothing happened. Why would this be different?

Usually because there was no system. A booking with no prep, no offer built for that audience, and no path from the episode to your business is just a nice conversation.

With a planned strategy executed consistently, the results follow. That's the part we build with you.

Do you guarantee results?

We guarantee bookings: a minimum of 18 podcast bookings across the six months of the Engine, 3 to 5 a month. That's the only guarantee we make. What you do with the airtime is a partnership, and we prep you for every interview so it has the best chance to pay.

What kind of shows can you get me on?

Right-fit, industry-leading shows where your buyers already listen. Our clients have been guests on shows with up to 350,000 downloads a month and on shows ranked #1 in their category.

Every show is vetted before we pitch it: we check that it's active, that it doesn't charge guests, that its audience fits you, and that the episode will build lasting citation value.

What's included

What's included in The Citable Expert™ Engine?
  • Right-fit podcast research, done-for-you pitching, and scheduling
  • 3 to 5 bookings a month, with at least 18 guaranteed
  • A monthly strategy session and a monthly podcast prep session with Carrolee
  • Your Visibility Power Points™ and a guest press kit
  • Content from every booked episode: captions, reels, an email, and an SEO blog post
  • A tracking dashboard, weekly updates, and a dedicated account manager
Where does the content from my episodes live?

On your platforms. The SEO blog post is written for your own website, so the authority builds on a site you own, and the captions, reels, and email go out through your channels.

Do I need one message or several topics?

You need a small set of sharp ones. We build your Visibility Power Points™, the specific angles that make you credible to a buyer who has never heard of you. Your pitches, prep, and content all come back to them, so the same ideas get repeated until people connect them to your name.

Fit

Who is The Podcast Pitching Society a fit for?

Credentialed experts, consultants, founders, agency owners, authors, and speakers who are already clear on what they do. If you're still working out your message, The Citable Expert™ Intensive is the right place to start.

Who is it not a fit for?

It isn't for someone still figuring out their offer, and it isn't for someone who wants to go viral or build a social media following. It's for the expert who is ready to stop depending only on referrals.

Is podcast guesting right for someone like me? Is my buyer even listening?

If your buyers make considered decisions and research before they hire, podcasts are one of the best places to reach them. An interview gives them time to hear how you think, which a feed post can't.

We research which shows your specific buyer listens to before we pitch a single one. If guesting isn't the right channel for you, I'll tell you on the call.

Do you work with clients outside the United States?

Yes. The Podcast Pitching Society is an international agency with clients around the world.

Timing

How soon can I start?

We onboard four new clients each month. Pitching starts once your messaging and pitch materials are approved.

How fast will I get booked?

Your pitch materials are ready 24 to 48 hours after your first strategy session. Once you've approved most of your first curated show list, pitching starts, usually within your first month and often in the first couple of weeks. Recording dates then depend on each host's calendar.

Your involvement

How much of my time does it take?

After the first few weeks, about 5 hours a month: your strategy session, your prep session, and your recordings. Even less if an assistant handles your scheduling.

What do I have to do, and what does your team do?

We write every pitch, send it, follow up, and schedule the recording on your calendar. You approve your pitch materials and show list, come to your monthly sessions, and show up ready to talk. Every week you get an update on shows pitched, shows that said yes, and what's next.

The decision call

What happens on the decision call?

You meet with Carrolee Moore and walk through a customized action plan for your brand messaging, your positioning, and the specific shows you'd be a strong fit for. Once your goals are clear, you talk through the offer that fits best. We don't do discovery calls, so come ready to decide.

Can I buy without a call?

The Citable Expert™ Intensive can be bought directly on its page through the form and checkout. Every other offer starts with a decision call.

Book a call With Carrolee. No discovery calls.