Coming off the Engine
You have six months of episodes.
Your citation prep started in months five and six, so month one of the Multiplier picks up where the Engine left off, with no gap and no restart.
The Citable Expert™ Multiplier
Make what you've already said findable and citable.
The Citable Expert™ Multiplier is a citation-building service from The Podcast Pitching Society. It turns your podcast interviews and existing content into articles, structured pages, and citations on your own website and across the web, so buyers and AI assistants can find you and name you as an expert.
Book a call With Carrolee. No discovery calls.
Last updated
- Length
- 90 days, then month to month
- Investment
- $9,000 for the first 90 days, then $3,000 a month
- Built from
- Your interviews, talks, and existing content
- Best for
- Experts with appearances already out there
Why it matters
Your interviews are out there. Nobody can find them.
An episode nobody can find is a conversation that ended when the recording did.
Most experts treat a podcast appearance as a one-time event. It airs, it gets shared once, and then it sits on someone else's feed where neither buyers nor search engines connect it back to you.
Meanwhile, the way people look for experts has changed. Buyers ask AI assistants who the best people in a field are, and those assistants build their answers from what they can read: your website, the articles that reference you, the transcripts that quote you, and how consistently all of it describes what you do.
The Multiplier takes what you've already said on the record and puts it to work on your own site, written for the questions your buyers actually ask, and connected to the places that confirm you're the expert you say you are.
Who it's for
For experts who already have the raw material.
New to PPS
You've been on a lot of shows already.
Ten or more interviews, a stack of talks, a book, a back catalog of content. You don't need more appearances first. You need the ones you have to be found.
What's included
The content, the structure, and the citations.
Plenty of agencies will tell you to get an SEO company. We deliver the actual content and the structure around it, then help you use it for both human and AI discovery.
- 01
A website and search audit
Where your site helps you get found today, where it gets in the way, and what to fix first, for search engines and AI assistants.
- 02
A site structure revamp
The pages and structure your site needs so people and machines can understand who you are, what you do, and who you do it for.
- 03
Blog infrastructure
A publishing setup on your site that makes every article easy to find, easy to read, and easy to cite.
- 04
Three articles a month
Long-form posts built from your interviews and expertise, each answering a question your buyers ask, written in your voice.
- 05
Directory submissions
Listings and profiles in the trusted directories that confirm your expertise and point back to your site.
- 06
Six social pieces a month
Content built from your articles and episodes, so every piece reaches the people who follow you.
- 07
A monthly strategy session
How the citation work plugs into your sales and marketing, and what to prioritize next.
- 08
An ROI dashboard
What was published, where you showed up, and what came of it, in one place.
How it works
The first 90 days.
The first 90 days build the foundation. After that, the Multiplier continues month to month, because citation authority compounds the longer it runs.
- Days 1 to 30
Audit and plan
We audit your website and search presence, map the questions your buyers ask, and line up the interviews and content we'll build from first.
- Days 31 to 60
Build the foundation
We revamp your site structure, set up your blog infrastructure, start directory submissions, and publish your first articles.
- Days 61 to 90
Publish and connect
Three articles a month, six social pieces a month, and the citations that tie it all back to you, tracked in your dashboard.
Investment
One foundation. Then month to month.
- First 90 days$9,000
The audit, the site structure revamp, the blog infrastructure, and your first three months of publishing.
- After day 90$3,000 a month
Ongoing articles, social content, citations, and strategy, month to month.
The bigger picture
Why AI search changes the math on podcast guesting.
Search used to be about ranking a page. Now a growing share of buyers skip the list of links and ask an assistant for a recommendation. The assistant doesn't rank you. It decides whether you're worth naming.
It makes that call from evidence: a clear description of what you do on your own site, consistent mentions across trusted sources, and specific things you've said on the record. A podcast interview is one of the richest sources of that evidence there is. It's long-form, it's in your own words, and someone with an audience vetted you before they put you on air.
The Multiplier makes sure that evidence is organized, published, and connected back to you, so the next time someone asks who to hire in your field, you have a real chance of being in the answer.
Questions
What people ask before they book.
How much does The Citable Expert™ Multiplier cost?
The Citable Expert™ Multiplier is $9,000 for the first 90 days, then $3,000 a month, month to month.
Do I have to finish the Engine first?
No. The Multiplier is open to new clients who already have interviews and content, as well as clients coming off The Citable Expert™ Engine.
What is citation building?
Citation building is the work of getting your expertise referenced, linked, and described consistently across the web, on your own site and in trusted places, so search engines and AI assistants can find you, understand what you're known for, and name you in their answers.
Where does the content live?
On your own website and your own channels. The articles we write go on your site, because every article there adds to your authority, not someone else's.
How is this different from hiring an SEO company?
An SEO company tells you what to fix. The Multiplier delivers the actual content, built from things you've already said on air, then helps you use it for both human and AI discovery.
How soon will I see results?
The first 90 days build the foundation: the audit, the site structure, and the publishing system. Search and AI discovery compound over months, not weeks, which is why the Multiplier continues month to month after that.
Can I cancel after the first 90 days?
Yes. After the first 90 days, the Multiplier is month to month.