Option one
The PR firm
They got you booked, and then you were on your own. No prep, no plan for what happens after the episode airs, and no one asking whether it brought in a single client.
Podcast placement agency for experts
The Visible Expert Doesn’t Compete On Price.
The Podcast Pitching Society is a podcast placement agency that helps subject matter experts get booked on right-fit, industry-leading podcasts and turn that visibility into business growth.
Book a call
With Carrolee. No discovery calls.
- 500+ podcast placements
- 18 bookings guaranteed on the Engine
- Worldwide clients
Who we work with
You've done the work. The rooms haven't caught up.
You have the credentials, the clients, and the results. Maybe the book and the stage, too. Most of your business has come from referrals, and the people who've worked with you would hire you again tomorrow.
Outside that circle, you're the best-kept secret in your industry. Hosts haven't heard of you. Event organizers book someone louder. And when AI is looking for the top five experts in your niche, you're not in there.
We work with hidden experts: consultants, founders, agency owners, authors, and speakers, with a focus on Black women, women, and people of color who have been the backbone of their industries and left out of the conversations about them.
Start where you are
Which of these sounds like you?
- 01
"I'm known in my network, not beyond it."
That's what The Citable Expert™ Engine is built for. →
- 02
"I've done podcasts. Nothing came of them."
You didn't have a system behind them. Here's ours. →
- 03
"I'm not sure my message is clear yet."
Start with The Citable Expert™ Intensive. →
- 04
"I have the interviews. Nobody can find them."
That's The Citable Expert™ Multiplier. →
Book a call Not sure? Carrolee will tell you on the call.
What you've tried
You've probably tried some version of this already.
Option two
The virtual assistant
You spent more time managing them than they spent pitching you, and the shows they landed weren't the ones your buyers listen to.
Option three
Doing it yourself
You said yes to every invite. The downloads looked nice. Your calendar didn't change.
Podcast guesting pays when there's a system behind it. That's the part most people skip.
What we believe
What if every interview kept paying you back?
I believe public relations is advocacy. When the right people can find you, hear you, and cite you, it gets a lot harder to overlook you. That's power, and it's how hidden experts stop waiting to be invited.
So we don't stop at the booking. Every PPS engagement ties each conversation to something you can measure: a booked call, a signed contract, a paid stage, a citation that keeps working long after the episode airs.
Carrolee Moore, Founder and CEO
Visibility without trust does not convert.
How it works
One interview. A whole system behind it.
Podcast guesting sits at the center. Everything around it is what turns one conversation into Bankable Authority™ that pays.
- 01
Interview
You show up prepped, on a right-fit show, with your offer seeded into the conversation.
- 02
Transcript
Every word becomes searchable text that people and AI systems can read.
- 03
Clips
Reels and short videos put your best moments in front of your audience.
- 04
Articles
Each episode becomes a post on your own site, built around what your buyers search for.
- 05
Citations
Your expertise gets referenced across the web, so your name shows up where buyers look.
- 06
AI answers
When AI is looking for the top experts in your niche, you're in there.
- 07
Inbound sales
Buyers arrive already convinced, and you show up to the call as the obvious choice.
Pull it apart and here's what's underneath: currency. That's what we mean by Bankable Authority™.
The Bankable Authority™ framework
- Stand
The distinct, ownable belief you're known for.
- Story
The proof, from your lived experience and your clients' results.
- Sell
The bridge from your perspective to revenue.
By the numbers
What the work adds up to.
- 500+podcast placements secured for clients
- 350Kmonthly downloads on the biggest shows our clients have joined
- #1ranked shows in their category, with PPS clients as guests
- 18bookings guaranteed in six months on The Citable Expert™ Engine
Shows our clients have appeared on
Watch
Dr. Erin Wilson
CEO, Design Ideal Consulting
Closed two multi-five-figure B2B contracts within her first 90 days of podcast guesting, with a 36% lift in book sales from the link she shared on air.
Read her story →
Watch
Kisha Wynter
Author, Your Power Unleashed
Repositioned her work for B2B buyers with PPS, booked three shows in her first week with the new message, and was featured on SHRM's podcast.
Read her story →
Watch
Dr. Jamie Hardy
The Lifestyle Pharmacist®
Moved from a B2C audience to B2B corporate wellbeing, with new positioning and 10 aligned podcast bookings in three months.
Read her story →"One host told me I'd been one of his favorite guests. So much of that came from Carrolee's prep."
Answer all three to see your match.
The Citable Expert™ Engine
You're clear on your message and ready to be known beyond your network. Six months of done-for-you pitching, prep, and content, with at least 18 bookings guaranteed.
The Citable Expert™ Multiplier
Your interviews are already out there. Now they need to be found and cited, by buyers and by AI, through your own site, articles, and citations.
The Citable Expert™ Intensive
Start by getting your message clear. Three hours with Carrolee and a branded report you can use everywhere, before anyone pitches you.
Done for you · 6 months
The Citable Expert™ Engine
For experts who are already credible and ready to be known beyond their network.
Right-fit research, pitching, and scheduling; 3 to 5 bookings a month; monthly strategy and prep sessions with Carrolee; content from every episode.
$16,500 paid in full, or $3,000 a month for six months
See the Engine →Citation building · 90 days, then monthly
The Citable Expert™ Multiplier
For experts with interviews already out there who need them found and cited.
A website and search audit, three articles a month built from your appearances, directory backlinks, social content, and a monthly strategy session.
$9,000 for the first 90 days, then $3,000 a month
See the Multiplier →Done with you · 3 hours
The Citable Expert™ Intensive
For experts whose message isn't clear yet.
Three hours with Carrolee, a branded report within 3 to 5 business days, and 14 business days of support after.
$2,500 paid in full, or two payments of $1,500
See the Intensive →Done for you · 6 weeks
The Citable Expert™ Accelerator
For experts who want to test podcast guesting before committing to six months.
Done-for-you pitching, a prep session, your Visibility Power Points™, and a guest press kit.
$3,500, credited toward the Engine
See the Accelerator →Building authority across a leadership team? See plans for organizations →
Meet the founder
Hi, I'm Carrolee.
I grew up loud, curious, and very sure of my opinions. When I moved from Jamaica, I lost that voice for years, and corporate America taught me to tuck the rest of it away behind a persona that felt safer.
Building The Podcast Pitching Society is how I got my voice back. Now I help experts free theirs, in a way that keeps their expertise at the center, so the people who need them can find them, see them, and hire them.
Learn with Carrolee
Latest from YouTube.
Short lessons on podcast guesting, authority, and getting chosen. The player opens on the newest video, with the rest of the channel a click away.
Read the Notepad
Free resource
Get the list of 200 podcasts.
Two hundred podcasts that book expert guests, so you can see where your kind of credibility already fits.
Free, and it goes straight to your inbox.
How much does it cost to work with The Podcast Pitching Society?
The Citable Expert™ Engine is $16,500 paid in full, or $3,000 a month for six months. The Citable Expert™ Multiplier is $9,000 for the first 90 days, then $3,000 a month. The Citable Expert™ Intensive is $2,500 paid in full, or two payments of $1,500. The Citable Expert™ Accelerator is $3,500, credited toward the Engine.
How long is the engagement?
The Citable Expert™ Engine is a six-month engagement. It isn't month to month. You can pay in full or in six monthly payments.
How many podcasts will I be booked on?
Engine clients are booked on 3 to 5 podcasts a month, and we guarantee at least 18 bookings across the six months.
Will podcast guesting actually bring in clients?
It does when there's a system behind it. We prep you to seed your offer in every interview, plan what happens after each episode airs, and turn every appearance into content and citations. Our clients have closed five-figure consulting contracts and booked paid speaking engagements from podcast guesting.
What's included in The Citable Expert™ Engine?
- Right-fit podcast research, done-for-you pitching, and scheduling
- 3 to 5 bookings a month, with at least 18 guaranteed
- A monthly strategy session and a monthly podcast prep session with Carrolee
- Your Visibility Power Points™ and a guest press kit
- Content from every booked episode: captions, reels, an email, and an SEO blog post
- A tracking dashboard, weekly updates, and a dedicated account manager
How much of my time does it take?
After the first few weeks, about 5 hours a month: your strategy session, your prep session, and your recordings.
Who is PPS a fit for?
Credentialed experts, consultants, founders, agency owners, authors, and speakers who are already clear on what they do. If you're still working out your message, The Citable Expert™ Intensive is the right place to start.
How soon can I start?
We onboard four new clients each month. Pitching starts once your messaging and pitch materials are approved.
Do you work with clients outside the United States?
Yes. The Podcast Pitching Society is an international agency with clients around the world.
What happens on the decision call?
You meet with Carrolee and walk through a customized action plan for your brand messaging, your positioning, and the specific shows you'd be a strong fit for. Once your goals are clear, you talk through the offer that fits best. We don't do discovery calls, so come ready to decide.