Case study
Dr. Erin Wilson: two B2B contracts in 90 days.
Summary
Dr. Erin Wilson, CEO of Design Ideal Consulting, is a B2B leadership consultant and author who had almost no social media presence. Within 90 days of podcast guesting with The Podcast Pitching Society, she closed two multi-five-figure B2B contracts, saw a 36% increase in book sales from the link she shared on air, and booked three university speaking engagements with book sales built into the fee.
Last updated October 24, 2026
The challenge
Where was she when we started?
Erin had the credentials and the client results. What she didn't have was a following.
She runs team-building and leadership workshops for corporations, municipalities, and universities. She co-wrote Strategic Rest in Leadership and co-founded the Strategic Rest Summit. By her own description, she had virtually no social media presence.
That's a common place for a serious consultant to be. Referrals keep the calendar full, and the people who'd hire you next have no way of hearing about you.
- WhoDr. Erin Wilson, CEO, Design Ideal Consulting
- WorkLeadership and team-building workshops for B2B clients
- BookStrategic Rest in Leadership (co-author)
The work we did together
How did we get her in front of buyers?
We built her message before we pitched a single show, then made sure every interview had somewhere to send people.
Three Visibility Power Points™
We pulled her sharpest positions into three angles hosts could say yes to: "You Don't Have to Be Brave to Be Bold," "Rest Is a Leadership Strategy," and "Relationship Intelligence Is a Superpower."
A pitch kit that did the convincing
Pitch letter, guest sheet, and the Power Points, so every host saw a clear topic and a clear reason to book her.
Interview prep with Carrolee
Prep before her interviews, so every answer carried her message and gave listeners a reason to look her up.
Content from the episodes
Reels and graphics for nine episodes, so each interview kept working after it aired.
- Two multi-five-figure B2B contractsClosed within 90 days of starting podcast guesting.
- 36% increase in book salesThrough her own site, from the link she shared in her interviews.
- Three university speaking engagementsEach with book sales built into the fee.
- 16 interviewsIncluding Ellevate Network, Brave Women at Work, and The Gutsy Podcast.
Shows she was booked on
- Ellevate Network
- The Brand Called You
- Intentional Leadership
- Sustainable Success
- Growth Hacking Culture
- Taking Back Monday
- Your Partner In Success Radio
- Becoming is Messy
- Breakaway Wealth
- Mindset Mastery Moments
- Brave Women at Work
- NeuroConversant Leadership
- Pull the Chute
- Space and Grace
- Stuck In My Mind
- The Gutsy Podcast
"One host told me I'd been one of his favorite guests. So much of that came from Carrolee's prep."
In her words
Watch Erin tell it.
Her video testimonial, with the full transcript below so you can skim it.
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