Case study
Dr. Jamie Hardy: from individuals to organizations.
Summary
Dr. Jamie Hardy, The Lifestyle Pharmacist® and founder of Innovative Wellness, came to The Podcast Pitching Society with a B2C wellness audience and a goal of moving into B2B corporate wellbeing. Together we built new positioning for corporate leaders and rebuilt her lead magnet. Pitching started nine days after onboarding, and she booked 10 aligned shows in her first three months of pitching.
Last updated October 24, 2026
The challenge
Where was she when we started?
More than 20 years in healthcare, strong credentials, and a proven method. Her messaging was speaking to individuals when the buyer she wanted was a corporate leader.
That gap is easy to miss from the inside. The expertise transfers. The language doesn't. An HR leader isn't shopping for a better morning routine. They're shopping for retention.
- WhoDr. Jamie Hardy, The Lifestyle Pharmacist®
- CompanyInnovative Wellness
- Background20+ years in healthcare
The work we did together
How did we make her legible to corporate buyers?
We started pitching nine days after she onboarded, with a message built for the people who sign corporate wellbeing contracts.
Two Visibility Power Points™
"Always On Is a Red Flag, Not a Flex" and "Executive Wellbeing Is a Talent Strategy."
Shows where her buyers listen
Pitching aimed at HR, education, and entrepreneurship shows.
Six prep sessions
Each one reframed her stories as organizational case studies, so a corporate listener could see the business case.
A rebuilt lead magnet
Her freebie became the Leadership Retention Index, built for the buyer she wanted.
- 10 shows bookedIn her first three months of pitching.
- 65,691 combined monthly downloadsPotential monthly reach across the shows she was booked on.
- Better-aligned placementsOnce the messaging was locked, the conversations and the shows fit the corporate buyer.
- A lead magnet for B2BThe Leadership Retention Index, rebuilt for corporate leaders.
Shows she was booked on
- The Fitness of Business
- The Brave Enough Show for Women Physicians
- Deep Wealth
- Conversations for Leaders & Teams
- The Waypoint Better Podcast
- Work Positive
- How Leaders Think
- Provider's Edge
- Growth, Grace, and Gratitude
- Healthcare Leadership Excellence
"A lot more clarity around what the right fit and what properly positioned visibility looks like... not just getting on platforms, getting on the right platforms and having the right conversations."
"I didn't feel like there was like a bait and switch... it was very much aligned with what you and I had set out to accomplish."
In her words
Watch Jamie tell it.
Her video testimonial, with the full transcript below so you can skim it.
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